Centre ICE has new marketing director

Centre ICE, the organization that runs the Centre Ice Arena and Howe Arena in Traverse City, has hired a new marketing director.

 

Tricia Frey comes to the job with plenty of experience in the right places. She's formerly an ad sales representative for the Detroit Red Wings training camp and for the NHL prospect tournament. She's also been a marketing and ad rep for Centre ICE and Howe Arena, and now will take on the title of marketing director.

 

"It's time for Centre ICE to expand our public relations and marketing efforts to include elevated community and regional networking, social media and greater promotion of all the activities, events, opportunities and user groups that make Centre ICE what it is," says Terry Marchand, executive director for Centre ICE "I've been pleased with Tricia's sales efforts in the past and having her on board in the capacity of marketing director feels like a perfect fit."

 

Frey will step up to handle all marketing duties for the arenas, and also will remain the point of contact for sponsorships and advertising for both ice arenas and their special events, including the Red Wings camps and the Traverse City NHL Prospect Tournament.